HeartSupport
Music-based community for your mental health.
3,500+
Average Monthly Clicks
900+
Monthly Form Fills
12.81%
Click Through Rate
Background
HeartSupport is a non-profit organization using music to start mental health conversations with people who otherwise would not seek help. Their mission is to create a safe space where individuals can find encouragement, guidance, and community as they navigate through issues such as depression, anxiety, addiction, and relationships. Through online communities, live events, resources, and mentorship, HeartSupport strives to empower individuals to overcome challenges and live healthier, more fulfilling lives.
Goals
HeartSupport aimed to optimize their existing Google Ad Grant account, leading them to collaborate with Meaningful Marketing. Their objective was to substantially expand their funnel of users, thereby boosting both volunteer participation and engagement with individuals seeking support.
Strategy
Meaningful Marketing crafted a detailed campaign strategy specifically tailored to HeartSupport’s services and offerings, prioritizing their desired goals. Following its implementation, HeartSupport’s click-through-rate more than doubled and they experienced a significant surge in ad clicks, achieving over 3,500 clicks each month, surpassing the total clicks received in the entire previous year. Additionally, they witnessed a remarkable increase from an average of 90 monthly form fills to over 900 each month.
HeartSupport testimonial
“Meaningful Marketing is a slam dunk. Caring, cunning, creative. Maximized our Google Ad Grant spend, keeps pulse on key metrics, response to any request is “can do.” One of the most impactful contributors to our mission.”
Unlock the potential impact of the $10,000/month Google Ad Grant for your nonprofit