Animal Outlook
Exposing truth. Inspiring change.
72%
Increase in Traffic
3,300+
Average Monthly Clicks
8.22%
Click Through Rate
Background
Animal Outlook champions animal rights nationally through strategic advocacy, investigations, legal action, and education, empowering all to embrace veganism.
Goals
Animal Outlook had an active Google Ad Grant account before teaming up with Meaningful Marketing. However, they were seeking additional support to improve their metrics. Their goal was not only to optimize their account but also to increase website traffic while enhancing awareness of their mission.
Strategy
Meaningful Marketing conducted a comprehensive audit of their current account, swiftly pinpointing key areas for improvement and focusing on those with the highest potential for impact. Following a meticulous restructuring and targeted optimizations, Animal Outlook experienced a remarkable 72% surge in ad clicks, averaging over 3,300 clicks monthly, with an impressive 8.22% click-through rate.
Animal Outlook testimonial
“Working with Meaningful Marketing has been a huge boost to our nonprofit marketing efforts. As a smaller nonprofit, we're often juggling multiple strategies and don't have the time or expertise to hone our online presence. Their experience and advice, as well as their dedication to helping meaningful causes, has not only saved us time, but has increased awareness of our work, leading to more volunteers and more donations.”
Unlock the potential impact of the $10,000/month Google Ad Grant for your nonprofit